With a solid background in both human and pet health & wellness, as well as a genuine love for furry companions, Sirena Founder/CEO, Trish Richter, nurtured another passion that ignited her entrepreneurial spirit - swimwear and fitness apparel!

As an advocate for an active lifestyle herself, she recognized the need for comfortable, eco & animal-friendly swimwear and fitness clothing that would cater to the needs of fashion-forward women who prioritize both style and functionality. Motivated by her commitment to sustainability, Trish set out to create a line of swimwear and fitness apparel that aligned with her values.

Drawing on her knowledge of fabric technology and her penchant for innovation, she partnered with swimwear manufacturers that not only met the highest standards of comfort and quality, but also had a minimal impact on the environment. Sirena's unique creations feature thoughtfully chosen materials that are gentle on the planet, utilizing eco-friendly fabrics that boast moisture-wicking properties and optimal breathability.

These designs effortlessly blend fashion and function, allowing the modern woman to move with freedom and confidence while looking stylish. Trish proudly expresses “Our brand motto is ‘Strength. Beauty. Confidence.’ which aims to inspire women to embrace their individuality, be proud of who they are, and feel comfortable and self-assured in their own skin. This affirmation serves as a reminder that every woman has the right to feel confident and empowered."